{"id":452,"date":"2018-11-07T16:09:09","date_gmt":"2018-11-07T16:09:09","guid":{"rendered":"http:\/\/calltracker.pl\/blog\/?p=452"},"modified":"2018-11-08T14:17:06","modified_gmt":"2018-11-08T14:17:06","slug":"calltracker-w-branzy-nieruchomosci-case-study","status":"publish","type":"post","link":"https:\/\/calltracker.pl\/blog\/calltracker-w-branzy-nieruchomosci-case-study\/","title":{"rendered":"Calltracker w bran\u017cy nieruchomo\u015bci [CASE STUDY]"},"content":{"rendered":"

Agencja marketingu on-line Media Strateg<\/strong> wykorzysta\u0142a Calltrackera<\/strong> w kampanii generowania lead\u00f3w dla klienta
\nz bran\u017cy nieruchomo\u015bci.
\n<\/p>\n

CEL:<\/strong><\/h2>\n

Pozyskanie warto\u015bciowych lead\u00f3w<\/strong> zainteresowanych zakupem mieszkania.<\/p>\n

PODJ\u0118TE DZIA\u0141ANIA:<\/strong><\/h2>\n

Reklama na facebooku, reklamy w wyszukiwarce google, mailingi reklamowe, reklamy oraz prezentacje na portalach nieruchomo\u015bciowych, remarketing.<\/p>\n

REZULTAT:<\/strong><\/h2>\n

Dzi\u0119ki calltrackingowi zmierzono precyzyjnie kana\u0142y pozyskania lead\u00f3w. 37,5% ca\u0142o\u015bci stanowi\u0142y leady w postaci telefon\u00f3w przychodz\u0105cych, kt\u00f3re bez calltrackingu nie zosta\u0142yby przyporz\u0105dkowane do odpowiednich kana\u0142\u00f3w marketingowych<\/strong>. Miesi\u0119cznie generowano oko\u0142o 400 lead\u00f3w.<\/p>\n

\"Calltracker<\/p>\n

Kampania performance dotyczy\u0142a przedstawiciela budownictwa mieszkaniowego<\/strong> i podj\u0119te dzia\u0142ania skierowano na rynek sprzeda\u017cy B2C. Celem by\u0142o pozyskanie warto\u015bciowych lead\u00f3w, kt\u00f3re prze\u0142o\u017c\u0105 si\u0119 na sprzeda\u017c mieszka\u0144. Dobrze wiemy, \u017ce na tym rynku ostatnio panuje du\u017cy ruch. Jednak nawet w takich warunkach, wa\u017cne jest optymalne wydatkowanie bud\u017cetu reklamowego<\/strong>. Je\u017celi co\u015b mo\u017cna sprzeda\u0107 szybciej to trzeba to zrobi\u0107! W celu precyzyjnego mierzenia kana\u0142\u00f3w pozyskania lead\u00f3w zdecydowali\u015bmy si\u0119 na calltracking<\/strong>, gdy\u017c dane na temat pozyskania wype\u0142nionych formularzy nie pokazuj\u0105 holistycznego obrazu kampanii. Internauci coraz mniej ch\u0119tnie wysy\u0142aj\u0105 formularze kontaktowe.<\/p>\n

Warto r\u00f3wnie\u017c przyjrze\u0107 si\u0119 poszczeg\u00f3lnym sk\u0142adowym wybranych dzia\u0142a\u0144 marketingowych<\/strong>. Pr\u00f3bka konwersji uzyskanych z popularnych \u017ar\u00f3de\u0142 wskazuje, \u017ce np. w przypadku reklam w wyszukiwarce Google, wi\u0119cej os\u00f3b zadzwoni\u0142o do biura sprzeda\u017cy ni\u017c wys\u0142a\u0142o formularz<\/strong>. Dzi\u0119ki calltrackingowi wiemy, kt\u00f3re s\u0142owa kluczowe spowodowa\u0142y telefony.<\/strong><\/p>\n

\"Kampania<\/p>\n

Mocne wyniki obroni\u0105 si\u0119 same. Dlatego sp\u00f3jrzmy te\u017c na drug\u0105 stron\u0119 medalu \u2013 konwersje z Facebooka. 2 leady telefoniczne to ma\u0142o w por\u00f3wnaniu z 12 wype\u0142nionymi formularzami<\/strong>. Jednak one stanowi\u0105 14% ca\u0142ej skuteczno\u015bci medium spo\u0142eczno\u015bciowego. \u017badna firma nie chcia\u0142aby pomin\u0105\u0107 takiego rezultatu. Szczeg\u00f3lnie, \u017ce na tym tle wyra\u017anie wida\u0107, gdzie trzeba popracowa\u0107 nad zwi\u0119kszeniem efektywno\u015bci kampanii.<\/p>\n

Celujesz w skuteczny marketing swoich produkt\u00f3w i us\u0142ug? Zastan\u00f3w si\u0119, czy sta\u0107 ci\u0119, aby zrezygnowa\u0107
\nz mierzenia konwersji telefonicznych, bez kt\u00f3rych nie jest mo\u017cliwa skuteczna optymalizacja kampanii.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja marketingu on-line Media Strateg wykorzysta\u0142a Calltrackera w kampanii generowania lead\u00f3w dla klienta z bran\u017cy nieruchomo\u015bci.","protected":false},"author":2,"featured_media":454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nCalltracker w bran\u017cy nieruchomo\u015bci [CASE STUDY] - Calltracker<\/title>\n<meta name=\"description\" content=\"Agencja marketingu on-line Media Strateg wykorzysta\u0142a Calltrackera w bran\u017cy nieruchomo\u015bci. 37,5% ca\u0142o\u015bci stanowi\u0142y leady w postaci telefon\u00f3w\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/calltracker.pl\/blog\/calltracker-w-branzy-nieruchomosci-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Calltracker w bran\u017cy nieruchomo\u015bci [CASE STUDY] - Calltracker\" \/>\n<meta property=\"og:description\" content=\"Agencja marketingu on-line Media Strateg wykorzysta\u0142a Calltrackera w bran\u017cy nieruchomo\u015bci. 37,5% ca\u0142o\u015bci stanowi\u0142y leady w postaci telefon\u00f3w\" \/>\n<meta property=\"og:url\" content=\"https:\/\/calltracker.pl\/blog\/calltracker-w-branzy-nieruchomosci-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Calltracker\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Calltrackerpl\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-07T16:09:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-08T14:17:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/calltracker.pl\/blog\/wp-content\/uploads\/2018\/11\/CaseStudy_branz\u0307a_nieruchomos\u0301ci_FB.png\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tomasz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tomasz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/calltracker.pl\/blog\/calltracker-w-branzy-nieruchomosci-case-study\/\",\"url\":\"https:\/\/calltracker.pl\/blog\/calltracker-w-branzy-nieruchomosci-case-study\/\",\"name\":\"Calltracker w bran\u017cy nieruchomo\u015bci [CASE STUDY] - 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